Strong Mind Strong Will (SMSW) is a lifestyle brand on a mission to spark positive energy that builds will-power, enduring health, and deeper happiness within our global community.

At the center of SMSW, Tavares provides personal training services. Tavares needed a better website, and a strategy that made sense during the pandemic. Additionally, he was designing brand new gear and needed to strong imagery for an online store.

We started with surveying his current clients. We delved into their lifestyles, their desires, and demographics. Through the research we discovered an opportunity - most gyms needed to close, removing access to their staff of personal trainers. Tavares was able to fulfill the demand for elite trainers, while simultaneously providing people meaningful use of their time inside.

Services

Target Market Segmentation
Competitor Research
Consultation
Photography
Videography
Social Media
Web Development

We strategized packages for virtual training so people could stay safe but still receive professional guidance. On the website, we displayed the custom options available in a way that was engaging and accessible to all.

For the product photography we used concrete, a power blue sky, and plays on symmetry to inspire visuals portraying strength, endurance, and balance.

Imagine finishing your last set of a gratifying workout. Feeling the sweat of victory, you take a moment to remove your hoodie and place it down as the sunsets behind you.

A day conquered. This is the narrative that we framed with the SMSW Gear.