Project Overview

Beyond the Legacy (BTL) is a platform dedicated to inspiring a diverse community that embraces gratitude, family, and our continued legacy through storytelling, conversations, and collaboration for a greater purpose. BTL believes in aligning with partners that are passionate about their mission and overall purpose. Through partnership-driven consulting services, BTL also specializes in fundraising for nonprofit organizations. They combine market research, proven best practices, and strategic goals to craft a personalized professional roadmap for success.

Beyond the Legacy connected with iammai CREATIVE to launch the next chapter of its journey. They wanted to keep their base (former and retired athletes) while expanding to highlight community changemakers' stories through long and short-form writings, videos, and podcasts. They also consulted with iammai CREATIVE to launch its newest service, business consulting for non-profit organizations.

As always, we started with market research to have solid information to build from. With our findings we build a strategy for content, branding, and web design. We traveled to New Jersey to capture BTL’s next chapter's essence through a series of photoshoots and video shoots inspired by the mission outlined by the organization’s founder.

Services

Brand Strategy
Copy Editing
Earned Media Strategy
Market Research
Photography
Videography
Web Development